Privacy Policy

Darcy & Wells (FF Commerce LTD) — Privacy Policy, Data Protection & Rights (UK GDPR, US, CA & NZ) | Last updated: October 3, 2026[cite: 1]

Darcy & Wells (accessible at https://darcywells.com/ and commercially operated by FF Commerce LTD) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services")[cite: 1]. Darcy & Wells is powered by Shopify, which enables us to provide the Services to you[cite: 1].

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or conduct another transaction using the Services or otherwise communicate with us[cite: 1]. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information[cite: 1]. Please read this Privacy Policy carefully[cite: 1].

1. Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another person[cite: 1]. Personal information does not include anonymous or de-identified data[cite: 1]. Depending on how you interact with the Services, where you reside, and applicable law, we may process the following categories[cite: 1]:

2. Information Sources & How We Use Your Personal Information

Information Sources: We collect data directly from you (creating accounts, placing orders, communicating with us)[cite: 1], automatically from your device via cookies and tracking technologies[cite: 1], from service providers handling technology on our behalf[cite: 1], and from business/marketing partners[cite: 1].

We process personal information for the following business purposes:

• Provide, Tailor, and Improve Services: To perform our contract, process payments, fulfill beauty & health orders, arrange shipping, manage accounts, process returns/exchanges, enable reviews, and personalize product recommendations[cite: 1].
• Marketing and Advertising: To send marketing communications by email, text message, or postal mail, and display online targeted advertising based on prior site activity[cite: 1].
• Security and Fraud Prevention: To authenticate account credentials, ensure secure checkout, detect and investigate malicious or illegal activity, and secure our platforms[cite: 1].
• Communicating with You: To deliver customer care, answer support inquiries, and maintain healthy customer relationships[cite: 1].
• Legal Compliance: To satisfy statutory obligations, respond to law enforcement or court subpoenas, and enforce our terms and legal policies[cite: 1].

3. Disclosing Information & Relationship with Shopify

We may disclose personal information to certified third parties for legitimate operational purposes[cite: 1]:

• Vendors & Service Providers: IT management, payment gateways, cloud storage, logistics centers, and postal couriers[cite: 1].
• Marketing Partners: Advertising networks and third-party partners (such as Shopify custom ad features) to present personalized product offers[cite: 1].
• Corporate Group & Legal Disclosures: Affiliates within our corporate structure[cite: 1], or in connection with business transactions (mergers, legal discovery, court orders)[cite: 1].

Shopify Infrastructure: Our store is hosted by Shopify Inc.[cite: 1] Information submitted through the store is processed by Shopify and transmitted across global servers to operate and improve our e-commerce platform[cite: 1]. Shopify may utilize aggregated interaction data across merchants to power enhanced security and analytics features[cite: 1]. You can review the Shopify Consumer Privacy Policy and access the Shopify Privacy Portal for specific platform processing details[cite: 1].

4. Your Privacy Rights & Choices

Depending on your place of residence (including the UK, US, Canada, or New Zealand), you may hold statutory data protection rights[cite: 1]:

• Right to Access / Know: Request confirmation and access to personal data we maintain about you[cite: 1].
• Right to Delete: Request erasure of personal data, subject to statutory retention exceptions[cite: 1].
• Right to Correct: Request correction of inaccurate or incomplete personal details[cite: 1].
• Right of Portability: Receive a copy of your data in a portable electronic format[cite: 1].
• Managing Marketing Preferences: Opt out of promotional emails at any time using the "unsubscribe" link[cite: 1]. Essential transactional emails regarding orders remain unaffected[cite: 1].

To exercise any privacy rights, contact customer support at info@darcywells.com[cite: 1]. We will not discriminate against you for exercising your legal rights[cite: 1]. You may also designate an authorized agent to submit requests on your behalf upon providing verified authorization[cite: 1].

5. Security, Retention & International Transfers

Security & Retention: While we enforce robust technical safeguards, no system is completely impenetrable[cite: 1]. We retain personal information for as long as necessary to maintain your account, fulfill purchases, satisfy statutory accounting obligations, and resolve disputes[cite: 1].

International Transfers: Personal data may be transferred and processed outside your home country[cite: 1]. For data transfers exiting the European Economic Area (EEA) or the UK, we rely on recognized safeguards such as UK Addendums, International Data Transfer Agreements (IDTA), or European Commission Standard Contractual Clauses (SCCs)[cite: 1].

6. Children's Data & Third-Party Links

Our Services are not directed to minors, and we do not knowingly collect personal data from children under the legal age of majority[cite: 1]. We do not "sell" or "share" personal data of individuals under 16 years of age[cite: 1]. If you believe a minor has provided us with personal data, please contact us for immediate deletion[cite: 1]. Third-party web links on our store are governed independently by their respective privacy policies[cite: 1].